Charles Kim

Crave
CEO

Charles Kim is the Founder and CEO of Crave Global, Inc.  CRAVE is the first end to end solution for International Celebrities to create a transactional revenue landscape for 1.5 billion Chinese Consumers.Crave is the Eastern Key to Western Culture.•        We launched Crave three years ago to solve the problem that  most celebrities and athletes generate very little or no direct revenue in China.  They typically have a very small window of opportunity to leverage their fame, and by not doing so directly in China, they are missing out on the $21 Trillion Chinese consumer market.  The reasons are many including 1) Language and cultural differences; 2) Finding trustworthy partners; 3) lack of comfort and experience; 4) not understanding the Chinese social media platforms; 5) Chinese regulations.•        Crave solves all the barriers to monetization in China with our team In the US and China.  1) CRAVE is intimately familiar with the Chinese market and helps celebrities optimally navigate its nuances; 2) CRAVE has deep knowledge of both the social media selling game in China and the supply chain that serves it; 3) CRAVE has built strong, long-standing, trustworthy relationships throughout the Chinese market over the past two decades; 4) CRAVE works with agents to manage and monetize the Chinese market for them and their clients; 5) CRAVE has virtually solved the data feedback loop problem within China with a combination of eyes & ears on the ground, as well as its proprietary social media commerce technology platform; 6) CRAVE develops and trademarks bespoke brands which provide celebrities with perpetual ownership of their intellectual property.•        We developed our proprietary AI enabled technology that enables brands and celebrations to better understand their fans and customers.  The CRAVE Technology Platform is a collaborative, decision-making and reporting tools that gives users the best information to make the most profitable data-driven decisions possible both in and outside of China.  This includes Chaos Prediction, Sentiment Assessment, Cycle Detection and Price Prediction.  This is the real secret sauce of CRAVE.